• Work to build customer loyalty in first impression:
Admit this that there is very low patience level these days. So, if you are offering a video that takes more than 2 seconds to load, then you are really testing the patience of the viewers or prospective customers. If you really wish to engage the customers with your digital campaign, then they will give you very limited time. Make sure that you use it at the best.
• Focus on moments instead of impressions:
For doing digital marketing of the brand, it is important to focus on moments, because impressions will only tell you whether the customer has seen the ad or not. But to identify the results, you have to ensure whether the user got engaged with the ad or not.
• Do not work to change consumer behavior, rather serve it:
With the help of integrated marketing, it is important to work upon the direction where the customers are going, instead of forcing them to change their way.
• Understand the King & Queen of marketing:
Where context is the king, content is the queen, says a marketing expert at the trusted data mining companies in Arizona. It is important to build connection between the creativity & technology. In the modern era advertising, one not just has to provide useful information, but also add the creative element to build engagement. • Do not fall into over analyzing
It is good to monitor the performance, but getting obsessive about this is not just bring stress but can also drive you crazy. You must keep a regular check on the data, but do not overdo that. It would not only lead to wastage of time but can also prevent one from achieving the targets instead of true intentions.
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